Chongqing Pookin Agricultural Development Co., Ltd. was established in 2011. It is a modern and innovative agricultural enterprise integrating organic agricultural products research and development, production, processing, sales and agricultural tourism
In Tongnan District of Chongqing City, our organic farm covers an area of 740 mu, with an annual output of more than 70 kinds of fruits and vegetables and some poultry breeding. The factory occupies an area of 50 acres and has a low-temperature vegetable processing workshop, an enzyme production workshop, a clean vegetable workshop, a research and development center and 4 freezer warehouses.
Properties of vegetables
Food composition of some leafy vegetables
It is well-known that the world is going through the largest internal migration in human history. People from rural areas are moving to the cities and urbanisation is at its peak. In India, there are about 300 million internal migrants who have moved to the urban areas in search of jobs. Most of them come from agricultural families.
We are now seeing an increasing number of urban middle-class people with non-farming backgrounds moving to the villages. The demographic is usually in their 20’s and early 30’s, tend to be well-educated and filled with the strong desire to make a difference.
The dissatisfaction of the corporate lifestyle. They choose to pursue agricultural activities because the occupation is not only immensely satisfying but noble for the society too. Additionally, cultivating the land together helps the family to bond. Instead of the husband and wife commuting separately to their respective offices, the whole family can pitch in and contribute to every stage within farming cycle.
It turns out that in the process of following their passion, they also serve as agents of change in the local communities. They serve as a role model on what could be achieved with the existing resources. Let us see a few examples of these youngsters in action.
As with any business, for agriculture to remain a viable occupation, farmers need to find customers willing to pay a good price for their products. However, the existing farming community has limited exposure to the current trends in marketing/e-commerce. The introduction of Reliance Jio gives the assurance of internet connectivity, so what is lacking currently is the appropriate guidance on how to use available technologies.
+91 750 677 2940